Pioneer Publicity is one of India’s biggest outdoor media owners, having presence pan India and is driving business with a large number of hoardings, billboards, unipoles and pole kiosks, etc. The company’s search for a software solution to help increase operational efficiencies and streamline data flow led them to the Edge1 team.
The successful implementation at Pioneer Publicity has resulted in the full integration of all departments, allowing their staff to enter data once and have information propagate throughout the system, a key benefit that results in valuable data-mining, performance reports and saving time on manual entry.
The Goals:
All employees should work on one collaborative software
Automation on information sharing across offices and departments
Generation of quick analytical reports
The Results:
Within a click top management knows the productivity of each employee
Better tracking of media availability and campaigns
Increase in client retention
Insight Results:
72% increase in media occupancy
30% more inquiry rate
55 K + tracked campaigns