Case Study Information

  • Project name : Edge1 Implementation at Pioneer Publicity Pan India
  • Category : Outdoor Advertising
  • Client : Pioneer Publicity
  • Complete date : March’2015

ERP Solution For Leading Outdoor Advertiser

Pioneer Publicity is one of India’s biggest outdoor media owners, having presence pan India and is driving business with a large number of hoardings, billboards, unipoles and pole kiosks, etc. The company’s search for a software solution to help increase operational efficiencies and streamline data flow led them to the Edge1 team. The successful implementation at Pioneer Publicity has resulted in the full integration of all departments, allowing their staff to enter data once and have information propagate throughout the system, a key benefit that results in valuable data-mining, performance reports and saving time on manual entry. The Goals:  All employees should work on one collaborative software Automation on information sharing across offices and departments Generation of quick analytical reports The Results:  Within a click top management knows the productivity of each employee Better tracking of media availability and campaigns  Increase in client retention Insight Results:  72% increase in media occupancy 30% more inquiry rate 55 K + tracked campaigns