Filming a digital billboard in Times Square, illustrating the TikTok-ization of OOH and how ads are designed for social sharing.
  • August 20, 2025
  • ustechnosoft

The TikTok-ization of OOH: When Billboards Go Viral

Billboards used to be simple. They showed a brand message and hoped people noticed while passing by. That formula no longer works. Today’s audiences expect more. They want to interact